All things beautiful, since 2013
We're a Jakarta jewelry house built on trust, fair prices and a genuinely personal touch.
How it all began
Mabel Gems & Jewelry started in Jakarta in 2013 with a simple belief: fine jewelry should feel special, not intimidating.
We began by sourcing fine jewelry from trusted factories in Hong Kong and placing our pieces in stores around the city. As more people discovered us, our collection grew — and to date, more than 8,000 pieces have found their way to clients celebrating life's most important moments.
Today, we work with you directly. We don't have a physical storefront; instead, we host private showings and offer one-on-one concierge service. That means wholesale prices traditional retail simply can't match, and all the time you need to choose.
Our collection now spans over 1,000 pieces crafted in 18K gold with natural, GIA-certified diamonds. Since March 2024, we've also offered IGI-certified lab-grown diamonds — because you asked. Every piece is clearly labelled, so you always know which is which.
Our vision
To be a trusted jewelry brand known for high-quality, ethically sourced pieces at accessible prices — with personal, direct-to-client service that puts relationships before retail.
Our mission
To bring you fine jewelry that combines luxury with real value — 18K gold and high-quality diamonds — through personal service and a flexible approach that grows with you and the industry.
Simple. Genuine. Approachable.
Simple
No jargon. We'll explain carats, cuts and certificates in words that actually make sense.
Genuine
Warm, honest advice and fair prices — never a hard sell.
Approachable
Think of us as your friend in jewelry, not an intimidating expert behind a counter.
Friends, and friends of friends
Most of our clients come to us through someone they know. That trust — built over more than a decade — means everything to us.
Whether you're choosing an engagement ring, a wedding gift or a little something for yourself, we'll treat you the way we'd treat a friend: honestly, patiently, and with a lot of care.
Browse the collection →“All Things Beautiful”
We'd love to help you find yours.